P679- PROFICIENCY DEVELOPMENT PROGRAMME FOR MANAGER SALES (LIFE)

Background:

Manager Sales is an important and pivotal position in LIC. With the fast changing insurance industry the role of Manager Sales has become much more dynamic and challenging than before. The role demands ample transformation with respect to management of distribution channel, adaption to current competitive market, marketing of various competitive product, business promotion, agency retention, development of niche marketing segments and publicity of products within regulatory framework, improvement of distribution channel more prominently agency channel.

 Objectives:

At the end of the programme participants will be able to:

  Understanding the current competitive market.

  Role clarity in regulatory framework.

  Marketing and Strategy to increase Agency force.

  Development of professionals within the industry.

  Brand management and effective communication

  Field force motivation.

 Contents:

  Current Economic scenario. 

  Demographic changes and Insurance. 

  Global Insurance Scenario.

  Competitive Intelligence. 

  Distribution Channel Management and emerging trends in distribution

  Brand building and marketing communication.

  Recruitment Strategy and agency retention

  Business ethics.

  Robust sales process

  Niche Marketing.

  Pension Market.

  Popularization of Health Segment.

  Digital and social media marketing

Participant Profile: Manager Sales of divisions to be nominated only by HRD Department of Zonal Office.

Duration: 3 days

 Dates:  27-01-2021- 29.01.2020