P598 - BEST PRACTICES IN MARKETING (LIFE)

 Background:

InsurTech is the new disruption for insurance both in marketing and customer service. Companies are fast adapting to this change and making it possible for them to reach out to potential customers at the micro level.  Added to this the millennials setting the rules of the game as never before a heavy challenge for insurance companies.

 The marketers need to constantly innovate themselves at product level and distribution level to be relevant and to grow.

 Objectives:

 The participants will have an overall understanding on the

Ø  Global marketing trends in Life products

Ø  The competitors and their products

Ø  Marketing bounds

Ø  Target identification

Ø  Best practices across the market

Course content:

Ø  Global trends in Life insurance marketing

Ø  Emerging trends in life insurance marketing

Ø  Market segmentation

Ø  Competitor intelligence

Ø  Emerging trends  in Customer retention

Ø  Professionalising the Marketing Force

Ø  Creating a High Performing Distribution Team in a Tied Channel

Ø  Data analytics and predictive marketing

Ø  Blue Ocean Theory

Ø  Leveraging opportunities in Women Segment

Ø  Business ethics

Ø  ULIP Marketing

Participants’ profile:

·         Sr. Branch Managers and Branch Managers. 

• BO Officers to be nominated by HRD Department of Zonal Offices.

Duration:  3 days

Date:   19.01.2021-  21.01.2021