INTEGRATED CRM (LIFE)
or failure of any organization depends on its relationship with their customers.
For an organization to sustain in today’s fast evolving competitive world,
they have to focus on not only acquiring the new customers but also on retaining
and generating cost effective new business from their existing customers.
In a service industry, customers work as PR consultants for
the organization. It is therefore imperative for an organization to build a
customer centric & sensitive work force.
the end of the programme, the participants would be able to
Understand the current
market environment and its implications
Understand the CRM
concepts, strategies & technologies and how we can leverage them for
technology in Customer Service
Analysis and Competitor Intelligence
Profitability and Lifetime Value
Case Study in
Quality themes in CRM
tools for CRM
Learn best practices from
customer centric businesses
Emerging Marketing Trends
in Life Insurance
Assignment – Magnets
with Competitors (Life Insurance Companies)
Assistant Secretary/ Secretary (CRM Dept.) of Zonal Office & AOs/Manager
(CRM) of Divisional Offices to be nominated by HRD Depts. Of Zonal Offices.
Dates: 05-01-2021- 07.01.2021