P170- INTEGRATED CRM (LIFE)

Background:

Success or failure of any organization depends on its relationship with their customers. For an organization to sustain in today’s fast evolving competitive world, they have to focus on not only acquiring the new customers but also on retaining and generating cost effective new business from their existing customers.

 

In a service industry, customers work as PR consultants for the organization. It is therefore imperative for an organization to build a customer centric & sensitive work force.

Objective:

 

At the end of the programme, the participants would be able to

 

Ø  Understand the current market environment and its implications

Ø  Understand the CRM concepts, strategies & technologies and how we can leverage them for customer retention.

 

Contents:

Ø  Evolving Markets

Ø  Cutting edge technology in Customer Service

Ø  Industry Analysis and Competitor Intelligence

Ø  CRM Concepts

Ø  Customer Profitability and Lifetime Value

Ø  Case Study in Customer Service

Ø  Service Quality themes in CRM

Ø  Analytics for CRM

Ø  Technological tools for CRM

Ø  Implementing CRM

Ø  Learn best practices from customer centric businesses

Ø  Social Marketing

Ø  Emerging Marketing Trends in Life Insurance

Ø  Assignment – Magnets with Competitors (Life Insurance Companies)

 

Participants’ Profile:

AOs/ Assistant Secretary/ Secretary (CRM Dept.) of Zonal Office & AOs/Manager (CRM) of Divisional Offices to be nominated by HRD Depts. Of Zonal Offices.

Duration: 3 days

Dates:    05-01-2021- 07.01.2021