Success or failure of any organization depends on its relationship with their customers. For an organization to sustain in todays fast evolving competitive world, they have to focus on not only acquiring the new customers but also on retaining and generating cost effective new business from their existing customers.


In a service industry, customers work as PR consultants for the organization. It is therefore imperative for an organization to build a customer centric & sensitive work force.



At the end of the programme, the participants would be able to


  Understand the current market environment and its implications

  Understand the CRM concepts, strategies & technologies and how we can leverage them for customer retention.



  Evolving Markets

  Cutting edge technology in Customer Service

  Industry Analysis and Competitor Intelligence

  CRM Concepts

  Customer Profitability and Lifetime Value

  Case Study in Customer Service

  Service Quality themes in CRM

  Analytics for CRM

  Technological tools for CRM

  Implementing CRM

  Learn best practices from customer centric businesses

  Social Marketing

  Emerging Marketing Trends in Life Insurance

  Assignment Magnets with Competitors (Life Insurance Companies)


Participants Profile:

AOs/ Assistant Secretary/ Secretary (CRM Dept.) of Zonal Office & AOs/Manager (CRM) of Divisional Offices to be nominated by HRD Depts. Of Zonal Offices.

Duration: 3 days

Dates:    05-01-2021- 07.01.2021