P170-
INTEGRATED CRM (LIFE)
Background:
Success
or failure of any organization depends on its relationship with their customers.
For an organization to sustain in today’s fast evolving competitive world,
they have to focus on not only acquiring the new customers but also on retaining
and generating cost effective new business from their existing customers.
In a service industry, customers work as PR consultants for
the organization. It is therefore imperative for an organization to build a
customer centric & sensitive work force.
Objective:
At
the end of the programme, the participants would be able to
Ø
Understand the current
market environment and its implications
Ø
Understand the CRM
concepts, strategies & technologies and how we can leverage them for
customer retention.
Contents:
Ø
Evolving
Markets
Ø
Cutting edge
technology in Customer Service
Ø
Industry
Analysis and Competitor Intelligence
Ø
CRM Concepts
Ø
Customer
Profitability and Lifetime Value
Ø
Case Study in
Customer Service
Ø
Service
Quality themes in CRM
Ø
Analytics for
CRM
Ø
Technological
tools for CRM
Ø
Implementing
CRM
Ø
Learn best practices from
customer centric businesses
Ø
Social Marketing
Ø
Emerging Marketing Trends
in Life Insurance
Ø
Assignment – Magnets
with Competitors (Life Insurance Companies)
Participants’
Profile:
AOs/
Assistant Secretary/ Secretary (CRM Dept.) of Zonal Office & AOs/Manager
(CRM) of Divisional Offices to be nominated by HRD Depts. Of Zonal Offices.
Duration:
3 days
Dates: 05-01-2021- 07.01.2021