P016 - MARKETING
The programme is designed with the process of developing and implementing a
marketing strategy for increasing profitability of the Organisation by adding
value to the customer.
strategy is concerned primarily with effectiveness (doing the right things)
rather than efficiency (doing what you do well).
The essence of
developing a marketing strategy for an organisation means ensuring that its
resources and capabilities match the need and requirement of the market in which
will equip middle level and marketing people in the organisation with a thorough
understanding of marketing strategy and how to make the best use of all the
marketing mix to deliver successful marketing plan in today’s competitive era.
At the end of
the programme the participants will be able to
Ø Apply to their work situation the key concepts necessary to formulate strategies, marketing plans and competitors analysis.
Ø Use market research information for measuring market potential and developing strategy.
Ø Importance of creation of customer for organisation.
Ø Understanding the customer buying behaviour and delivering values to the customers.
Ø Market segmentation and targeting, promotion strategy and strategic importance of branding and effective marketing communication.
Ø Assessing potential under various intermediaries and emerging trends in distributions.
Ø Translating strategies into action.
Ø Developing customer centric strategies, achieving marketing excellence with long term profitability.
Ø Generic marketing strategies
Ø Market research in strategy formulation
Ø Current economic trends
Ø Emerging marketing scenario
Ø Financial market and life insurance
Ø Strategic importance of branding, targeting and positioning
Ø CRM and consumer analytics
Ø Competitors intelligence
Ø Rural marketing
Ø Focusing on new age Distribution Channels
Ø Opportunities in ULIP Segment
Ø Opportunities in Women Segment
Ø Business ethics
Ø Niche-marketing and HNI Segments
Ø Digital and social media marketing
Ø Business simulations
Indian: Marketing Managers
/ Divisional Managers / Manager (Sales), in Divisional Offices and Secretaries /
Dy. Secretaries / in Zonal Offices and Central Office of Life Insurance
Corporation of India to be nominated by HRD Depts. of
Overseas: Marketing executives and
Managers who plan marketing strategies, guide marketing research activities and