P016 - MARKETING STRATEGIES (LIFE)

Background: The programme is designed with the process of developing and implementing a marketing strategy for increasing profitability of the Organisation by adding value to the customer.

Marketing strategy is concerned primarily with effectiveness (doing the right things) rather than efficiency (doing what you do well).

The essence of developing a marketing strategy for an organisation means ensuring that its resources and capabilities match the need and requirement of the market in which it operates.

The programme will equip middle level and marketing people in the organisation with a thorough understanding of marketing strategy and how to make the best use of all the marketing mix to deliver successful marketing plan in todays competitive era. 

Objectives:

At the end of the programme the participants will be able to

  Apply to their work situation the key concepts necessary to formulate strategies, marketing plans and competitors analysis.

  Use market research information for measuring market potential and developing strategy.

  Importance of creation of customer for organisation.

  Understanding the customer buying behaviour and delivering values to the customers.

  Market segmentation and targeting, promotion strategy and strategic importance of branding and effective marketing communication.

  Assessing potential under various intermediaries and emerging trends in distributions.

  Translating strategies into action.

  Developing customer centric strategies, achieving marketing excellence with long term profitability.

Contents

  Generic marketing strategies

  Market research in strategy formulation

  Current economic trends

  Emerging marketing scenario

  Financial market and life insurance

  Strategic importance of branding, targeting and positioning

  CRM and consumer analytics

  Competitors intelligence

  Rural marketing

  Focusing on new age Distribution Channels

  Opportunities in ULIP Segment

  Opportunities in Women Segment

  Business ethics

  Niche-marketing and HNI Segments

  Digital and social media marketing

  Business simulations

 Participants Profile:

Indian: Marketing Managers / Divisional Managers / Manager (Sales), in Divisional Offices and Secretaries / Dy. Secretaries / in Zonal Offices and Central Office of Life Insurance Corporation of India to be nominated by HRD Depts. of  respective offices.

Overseas: Marketing executives and Managers who plan marketing strategies, guide marketing research activities and implement strategies.  

 Duration:         3 days

Dates            04-01-2021- 06.01.2021