PUNE
P857- AI FOR SALES, MARKETING, CUSTOMER SERVICES & CRM
2025-26
Background:
Artificial
Intelligence (AI) has been impacting all facets of insurance business. This
financial year is going to witness acceleration of AI-applications especially in
Sales, Marketing, Customer Services & CRM. The GOI has taken several major
initiatives towards making our country global leaders in AI. Also, IRDAI
(Insurance Regulatory and Development Authority of India) & insurance
companies, in line with India’s AI agenda, have taken several steps on
applications of AI and related technologies, for making Insurance business
smarter. Managerial cadre from these departments therefore need to augment their
AI knowledge & skills.
Contents:
ü
AI
Essential Understanding from various perspectives
ü
AI
initiatives taken by Government of India, IRDAI & insurance companies
ü
AI
for customer facing activities in Sales, Marketing, Customer Services & CRM
ü
GenAI
(Generative AI)
ü
Social
Media Intelligence
ü
Big
Data Analytics
ü
Machine
Learning & Deep Learning
ü
Natural
Language Processing (NLP): Text Analytics (Sentiment Analytics)
ü
Robotic
Process Automation (RPA)
ü
AI
Best Practices for Sales, Marketing, Customer Services & CRM
Approach:
This
cutting-edge training has a proper blend of conceptual technological inputs,
hands-on experience, best practices, executive briefings, case-studies and
experiences sharing.
Participants’
Profile:
LIC:
Managerial cadre (AO and above-Administrative Staff) employees working
Marketing, Sales, Customer Services, CRM, IT, Digital, AI areas will get
benefited from this cutting-edge training. Programming background is not
necessary.
The eligible officers to
be nominated by respective Zonal HRD and CO HRD
Life
and Non-Life Companies:-
Managerial cadre employees working Marketing, Sales, Customer
Services, CRM, IT, Digital, AI areas will get benefited from this cutting-edge
training. Programming background is not necessary.
Duration:
3 days
Dates: 19.05.2025-21.05.2025