NATIONAL INSURANCE ACADEMY

PUNE

 

P857- AI FOR SALES, MARKETING, CUSTOMER SERVICES & CRM

2025-26

Background:

Artificial Intelligence (AI) has been impacting all facets of insurance business. This financial year is going to witness acceleration of AI-applications especially in Sales, Marketing, Customer Services & CRM. The GOI has taken several major initiatives towards making our country global leaders in AI. Also, IRDAI (Insurance Regulatory and Development Authority of India) & insurance companies, in line with India’s AI agenda, have taken several steps on applications of AI and related technologies, for making Insurance business smarter. Managerial cadre from these departments therefore need to augment their AI knowledge & skills.

Contents:

ü  AI Essential Understanding from various perspectives

ü  AI initiatives taken by Government of India, IRDAI & insurance companies

ü  AI for customer facing activities in Sales, Marketing, Customer Services & CRM

ü  GenAI (Generative AI)

ü  Social Media Intelligence

ü  Big Data Analytics

ü  Machine Learning & Deep Learning

ü  Natural Language Processing (NLP): Text Analytics (Sentiment Analytics)

ü  Robotic Process Automation (RPA)

ü  AI Best Practices for Sales, Marketing, Customer Services & CRM

Approach:

This cutting-edge training has a proper blend of conceptual technological inputs, hands-on experience, best practices, executive briefings, case-studies and experiences sharing.

Participants’ Profile:

LIC: Managerial cadre (AO and above-Administrative Staff) employees working Marketing, Sales, Customer Services, CRM, IT, Digital, AI areas will get benefited from this cutting-edge training. Programming background is not necessary.

The eligible officers to be nominated by respective Zonal HRD and CO HRD

Life and Non-Life Companies:-   Managerial cadre employees working Marketing, Sales, Customer Services, CRM, IT, Digital, AI areas will get benefited from this cutting-edge training. Programming background is not necessary.

Duration:       3 days

Dates:            19.05.2025-21.05.2025