PUNE
P849
- PROGRAMME ON COMPETITIVE INTELLIGENCE FOR RETAIL INSURANCE MARKETING
(NON-LIFE)
Background:
“What
enables the wise sovereign and the good general to strike and conquer, and
achieve things beyond the reach of ordinary men, is foreknowledge.”
-by Sun Tzu,
The Art of War.
Competitive Intelligence (CI) is an
established practice involving the systematic analysis of the external
environment to identify opportunities and threats. In the globally connected
insurance business landscape, characterized by intensified competition, the pace
of change is unprecedented. To thrive in this environment, companies require
more than just early warning signals of external changes; they also need the
intelligence to be pioneers in innovation and sustainability. Building upon the
systematic review of the competitive landscape of the Retail Insurance market,
the two-day training program is strategically crafted to refresh the skills of
value creation and competitive differentiation.
Contents:
The focus of the program will be on the
following aspects:
§
Understanding
The Importance of Competitive Intelligence, Competitive Advantage, And
Differentiation
§
Understanding
The Current Competitive Landscape
§
Regulatory
Developments
§
Evaluating
Competitors’ Product Portfolios to Understand the Emerging Marketing
Propositions.
§
Examining
Competitors' Service Models and Customer Value Propositions
§
Leveraging
Digital Marketing Tools for Exploring Trends and Collecting Intelligence
§
Communication
And Presentation Skills
§
Critical
Thinking and Analytical Skills
§ Formulating A Personal Action Plan
Objectives:
The
program is designed to:
§
Equip
participants with a comprehensive understanding of the dynamics of competition
in the retail insurance industry.
§
Analyze
current market trends and competitive forces impacting the business landscape.
§ Develop the ability to anticipate changes and proactively respond to industry shifts.
Participants’
Profile:
Officers of General Insurance Companies
are engaged in the retail insurance business and are responsible for the
business development function.
Duration:
2 Days
Dates:
23.06.2025 - 24.06.2025