NATIONAL INSURANCE ACADEMY
PUNE
P767
– PROGRAMME ON DATA ANALYTICS (LIC)
Background:
Data Analytics in Insurance Business Management is becoming increasingly important. The use of sophisticated data analysis tools and techniques have become extremely essential to ensure data-driven planning and decision making in business development process and CRM.
Excel is becoming to be one of the most widely used spreadsheet software tools in the insurance industry. It is now possible to develop dynamic dashboards by using excel for better customer analytics & CRM. This program provides hands-on practical based insight in Analytical CRM.
Objectives:
At the end of this training, the participants shall be able to:
§
Appreciate
Importance of Data Analytics
§
Understand
Data Analytics Types
§
Understand
Data Analytics: CRM & IT Perspectives
§
Know
Data Analytics Tools & Techniques for Data-Driven CRM by using Excel and
related tools: Customer Lifetime Value (CLTV), Cluster Analysis for Customer
Segmentation, Association Mining, Regression-based Forecasting,
Classification-based Predictive Analytics, Simulation based Predictive
Analytics, Customer Analytics including Optimization models – using Excel
& other tools
§
Appreciate
importance of Data Analytics Best Practices
Program Contents:
§
Data
Analytics:
CRM & IT Perspectives
§
Excel-based
Data Analysis Tool Pack
§
Regression-based
Forecasting by using Excel.
§
Excel-based
Cluster Analysis for Customer Segmentation
§
Excel-based
Association Mining
§
Excel-based
Simulation for Customer Predictive Analytics
§
Classification-based
Predictive Analytics by using Data Mining Software-Tool
§
Optimization
modelling for Customer Analytics
§
Big
Data Analytics and AI for CRM
§
Best Practices of Data Analytics for CRM
§
DPDP
Act, 2023
Excel operational knowledge & skills are assumed.
Participants Profile:
Officers in the
cadre of A.O. and above from IT and CRM Departments of C.O., Z.O. & D.O. to
be nominated by the CO/ZO HRD Department.
Duration: 3 days
Dates:
05.05.2025 - 07.05.2025