PUNE
P733 -
PROGRAMME
ON DIGITAL MARKETING (NON-LIFE)
Background:
Organizations
across industries are realizing that adoption of digital technologies can create
greater revenue and higher value for their customers. Insurance companies are no
exception. Amongst many applications, Insurers are embracing digital
technologies for boosting seamless customer connect, communication, servicing,
and engagement. This programme aims to explain various aspects, tools, and
techniques of Digital Marketing to the programme participants to equip them to
design, implement, and manage a successful digital marketing strategy for their
organization.
Objective:
§
To help participants familiarize themselves with the
tools of digital marketing
§
To enable participants, understand Digital Marketing
Strategy
§
To help participants acquire skill set to design and
execute Digital Marketing Strategy
Contents:
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Customer-Insurer journey mapping
§
Digital Marketing Campaign Design
§
Website management and Content design Strategies
§
Social Media Marketing
§
Email based Marketing
§
Leveraging Blogging, Webinars, Podcasts etc.
§
Mobile Marketing
Pedagogy: Presentation
and Case Studies, Group Discussion and Group Presentation
Participant’s Profile:
Officials from Marketing (BM /DM /RM, etc.)
and people working in IT department handling this job.
Duration:
2 Days
Dates:
21.07.2025
- 22.07.202