NATIONAL
INSURANCE ACADEMY
PUNE
P598 -
BEST PRACTICES IN MARKETING (LIFE)
Background:
InsureTech
is the new disruption in the insurance industry-both in marketing and customer
service. Insurance Companies are fast adapting to this change and making it
possible for them to reach out to potential customers at the micro level.
Added to this, the millennials are setting the rules of the game as never
before that is posing a heavy challenge for insurance companies.
The
marketing officials need to constantly innovate themselves at the product level
and at the distribution level to be relevant and to grow.
Objectives:
The participants will have an overall understanding on the:
§
Global
Marketing trends in Life products
§
The
competitors, their products, and their marketing strategies
§
Marketing
bounds
§
Target
identification
§
Best
practices across the globe
§
Develop
awareness of the concerns, issues, and challenges of a dynamic market
§
Enrich
his skill level as a line manager.
§
Develop
the required proficiency in managing resources for optimal results
Contents:
§
LIC
Post IPO – Challenges & Opportunities
§
Opportunities
in the future financial markets
§
Trends
in Life Insurance Marketing in India and Globally
§
Impact
of Fin Tech and Insure Tech in Life Insurance
§
Market
segmentation – Changes in approach
§
Emerging
trends in Customer Engagement
§
Getting
the best of the distribution channels
§
Data
analytics and predictive marketing
§
Blue
Ocean Theory
§
Leveraging
opportunities in Women Segment
§
Marketing
of and discussions on ULIP, Pension, Micro-insurance and Health insurance
§
IRDAI
Guidelines relevant to marketing of different types of products
§
Communication
Skills
§
Marketing
Strategies
§
Innovation
and Creativity
§
Leadership
Skills
§
Conflict
Management and Negotiation Skills
§
Market
Intelligence
§
Inter-Personal
Relations
§
Business
Ethics
§
Digital
& Social Media Marketing
§
Team
Building
§
Brand
Management
§
Tax
aspect - HUF & MWP act
§
Behavioral
aspects pertinent to branch stakeholders and other relevant groups
§
Life Insurance Marketing- Trends and Tools with
Practical Aspects
§
Use of Digital Apps in Marketing
§
Opportunities in G &
U Segment
§
Personal Financial
Planning as a Marketing Tool
Participant’s profile:
Chief Managers/Sr. Branch Managers and Branch Managers of SO/BO to be nominated by the HRD Departments of Zonal Offices.
Trainees nominated for this programme in the last two years should not be renominated.
Duration:
3 days
I.
05.05.2025
- 07.05.2025
II.
23.06.2025
- 25.06.2025
III.
06.08.2025
- 08.08.2025
IV.
08.09.2025
- 10.09.2025
V.
06.10.2025
- 08.10.2025
VI.
10.11.2025
- 12.11.2025