NATIONAL INSURANCE ACADEMY
PUNE
P593 – PROGRAMME ON DIGITAL MARKETING (LIFE)
Background:
Digital
Marketing is making a big impact on all businesses and insurance is no
different. People adopting to new technology and ability of companies to
leverage it is the new benchmark.
The
marketplace has turned ‘virtual’ and the technological developments are
catching up with this shift in the marketplace. The tendency to avoid
intermediaries using comparison sites and to take decisions based on peer
reviews is the ‘new normal’. New age marketing is about marketing in the
emerging dynamic scenario.
The
rapidly evolving fintech industry is changing the traditional ways of doing
financial business and their marketing efforts are primarily in the virtual
world.
The
covid pandemic has greatly accelerated the process of adoption of digital
marketing by all the companies belonging to every sector of economy. Life
Insurance Industry is no exception to this trend which is expected to continue
in some form post-pandemic.
Objectives:
An
introduction to the concepts of new age marketing and practices
§
Benefits
of using social media marketing
§
Developing,
implementing, and evaluating a digital marketing campaign.
§
Market
intelligence
§
Emerging
customer expectations
§
Digital
media and Customer engagement
§
Predictive
business analytics
§
Emerging
Fintech and Insurtech scenario
§
Impact
of Covid-19 Pandemic
§
LIC
in the listed environment
Contents:
§
Global
Trends in Life Insurance Marketing
§
LIC
Post IPO – Challenges & Opportunities
§
Emerging
Trends in financial markets and InsurTech
§
E-Marketing
Strategies
§
Digital
& Social Media marketing
§
Digital
marketing campaign & its evaluation
§
Consumer
buying behaviour with changing digital landscape.
§
Leveraging
Digital landscape for customer engagement
§
Market
Intelligence/Competitor Intelligence
§
Data
analytics and predictive marketing
§
Data
security & integrity
§
IRDAI
initiatives -Bima Trinity
§
Life Insurance Marketing- Trends and Tools with
Practical Aspects
§
Use of Digital Apps in Marketing
§
Opportunities in G & U Segment
§
Personal Financial Planning as a Marketing Tool
Participants
Profile:
All Product Managers, Manager (Sales), Chief Managers/SBMs/BMs in charges of SOs/BOs to be nominated by HRD Depts. of Zonal Offices.
Trainees nominated for this programme in the last two years should not be renominated.
Duration:
3 days
I.
05.05.2025
- 07.05.2025
II.
16.07.2025
- 18.07.2025
III.
18.08.2025
- 20.08.2025
IV.
10.12.2025
- 12.12.2025
V.
12.01.2026
- 14.01.2026