NATIONAL
INSURANCE ACADEMY
PUNE
P361
– PROGRAMME ON CHANNELS MANAGEMENT FOR BMS / DMS (NON-LIFE)
Background:
Distribution channel partners play crucial role in driving business
expansion and in achieving profitability objectives of insurers. In recent
times, due to continued changes in customer behaviour, regulatory, operational
and technological environments, the insurance industry has witnessed emergence
of many new alternative distribution channels. This has led insurers to adopt
multichannel distribution architecture. It has also led insurers to face the
challenge of integrating various channels in such a way that cost remains low
while effectiveness in customer service and channel productivity is enhanced.
Multichannel distribution architecture also give rise to increased instances of
channel conflicts. Thus, for
insurance companies it is vital to have distribution channel model which is
effectively designed and managed. The programme aims at discussing all the key
areas crucial in this regard.
Objectives:
On completion of the programme, the participants will gain:
§
Understanding of latest trends and
developments in Distribution Channel Ecosystem
§
Learn the ways to improve the systems and processes of Channel Management
to achieve higher productivity and business growth
§
Identify new sources of value creation for channel
partners as well as customers
Contents:
§
Latest
Trends and Developments in Distribution Channel Ecosystem
§
Recent
developments in intermediary regulations and implications
§
Major
Steps in Distribution Channel Management Planning (from recruitment to
retention)
§
Analysis
of Various channels’ characteristics and market-channel potential mapping
§
Strategies
For Establishing and Strengthening Relationships with Channels Partners
§
Strategies
Of Enabling Channel Partners for Enhanced Productivity
§
Applications
Of Information and communication Technology in Channel Management
§
Managing
Channel Conflicts
Participants’ Profile:
Branch Managers, Divisional Managers and Officers from the Marketing
Department of Regional Offices & Head Offices. Brokers, Corporate
Agents, and/or Bancassurance
Duration:
3 days
Dates:
18.08.2025
- 20.08.2025