NATIONAL INSURANCE ACADEMY
PUNE
P831
PROGRAMME FOR YOUNG MARKETING EXECUTIVES (PYME) (LIC)
(2023-24)
Background:
The prevailing scenario of low penetration, low density and high protection gap in life insurance when there is a surge in GDP and per capita income indicates abundant scope for harnessing the untapped/under tapped life insurance market in the country. It calls for a sustained effort by a well-equipped and motivated field force. Developing skill levels of field personnel continues to be crucial to keep in tune with the changing aspirations and market dynamics for growth in New Business and retention of the Market share.
The
program is aimed at enhancing the skill levels of Development Officers of LIC in
Leadership, New age sales techniques, latest analytical marketing methods etc.
so that they can spearhead the growth in New Business.
At
the end of the programme the participants shall be able to understand the
following concepts with a view to improve their overall performance which shall
ultimately take them on a growth path.
·
Marketing of Life Insurance to various age groups
·
Niche marketing based on need analysis for various
occupation categories
·
Marketing for female lives
·
Strategies to insure persons from Medical Profession,
Para/Armed forces, Railways etc.,
· Annuity Market
Ø
Personality
Development
Ø
Overview
of Financial Markets
Ø
Analytical
Marketing Methodology
Ø
Need
Analysis
Ø
Business
Insurance & Tax Laws
Ø
New
Age Marketing Techniques
Ø
Transforming
into a successful leader
Ø
Public
Speaking and Presentation Skills
Ø
Strategic
Thinking & Innovation
Ø
Leading
for Performance
Ø
Interactions
with Leaders & Best Performers
Participants Profile:
Development
Officers working in LIC below 40 years of age to be nominated by the respective
HRD/Marketing Departments of Zonal Offices.
Duration: 4
days including outbound learning at NIA Campus
Dates:
I.
21.08.2023-
24.08.2023
II.
20.11.2023-
23.11.2023
III.
04.12.2023-07.12.2023
IV.
08.01.2024-
11.01.2024