NATIONAL INSURANCE ACADEMY

PUNE

 

P831 PROGRAMME FOR YOUNG MARKETING EXECUTIVES (PYME) (LIC)

(2023-24)

 

Background:

The prevailing scenario of low penetration, low density and high protection gap in life insurance when there is a surge in GDP and per capita income indicates abundant scope for harnessing the untapped/under tapped life insurance market in the country. It calls for a sustained effort by a well-equipped and motivated field force. Developing skill levels of field personnel continues to be crucial to keep in tune with the changing aspirations and market dynamics for growth in New Business and retention of the Market share.

Objectives:

The program is aimed at enhancing the skill levels of Development Officers of LIC in Leadership, New age sales techniques, latest analytical marketing methods etc. so that they can spearhead the growth in New Business.  

At the end of the programme the participants shall be able to understand the following concepts with a view to improve their overall performance which shall ultimately take them on a growth path.

         Marketing of Life Insurance to various age groups

         Niche marketing based on need analysis for various occupation categories

         Marketing for female lives

         Strategies to insure persons from Medical Profession, Para/Armed forces, Railways etc.,

         Annuity Market

  Contents:

 

  Personality Development

  Overview of Financial Markets

  Analytical Marketing Methodology

  Need Analysis

  Business Insurance & Tax Laws

  New Age Marketing Techniques

  Transforming into a successful leader

  Public Speaking and Presentation Skills

  Strategic Thinking & Innovation

  Leading for Performance

  Interactions with Leaders & Best Performers

  Outbound Learning session- Experiential learning (1 Day)

Participants Profile:  Development Officers working in LIC below 40 years of age to be nominated by the respective HRD/Marketing Departments of Zonal Offices.

 Duration:  4 days including outbound learning at NIA Campus

Dates:

        I.            21.08.2023- 24.08.2023

      II.            20.11.2023- 23.11.2023

   III.            04.12.2023-07.12.2023

   IV.            08.01.2024- 11.01.2024