NATIONAL
INSURANCE ACADEMY
PUNE
P827 –TRAINING PROGRAMME FOR ABM(S) (LIC)
(2023-24)
Background:
The young and dynamic officers of L.I.C. of India
who currently hold positions at the level of Assistant Branch Manager, Sales are
the future torch bearers of the Corporation. It is essential that they are
groomed to gain expertise in their job and to prepare them for future challenges
and responsibilities.
Objectives:
At the end of the
programme participants shall be able to:
Ø
Analyse
the various environmental factors and their impact on marketing.
Ø
Develop
competencies required for marketing in a competitive market-driven environment.
Ø
Role
Appreciation of ABM(Sales)
Ø
Appreciate
the need of multiple channels of distribution and their management.
Ø
Understand
the concepts of financial management.
Ø
Understand
the source and use of data for effective decision making (Data Management &
Applications)
Ø
Leverage
technology for enhancement of performance
Ø
Empower
them with the knowledge of product development, valuation and other technical
aspects of life insurance.
Ø
Prepare
officers for Senior Positions and empowering them for the same.
Ø
Learn
various aspects of interpersonal behaviour, Team management & Motivation.
Ø
Learn the administrative
roles of ABM(S)
Ø
Effective Communication
with Agents/DOs/Staff/ Customers & Seniors
Contents:
Environmental scanning with special focus on macro changes:
Ø
Global
Insurance Scenario
Ø
Latest
Trends In Life Insurance
Ø
Changing
Customer Profile
Ø
Competitor
Intelligence
Life Insurance Marketing
Ø
Issues
in Insurance Marketing
Ø
Distribution
Channels and their management
Ø
Digital
marketing including social media marketing and E-commerce.
Ø
Reaching
out to Millennials
Ø
Managing
Plan & Product Presentations
Finance & Accounting
Ø
Life
fund and its management
Ø
Convergence
of financial markets
Ø
Capital
Markets
HR
Ø
Developing
Leadership Competencies
Ø
Team
building
Ø
Negotiation
skills
Ø
Personal
Effectiveness
Ø
Communication
skills /Business etiquettes
Ø
Presentation
Skills
Ø
Creative
Thinking & Problem Solving
Ø
Managing
Meetings Effectively
Ø
Handling
Agents/DOs and other Marketing Channel partners
Information Technology
Ø
Data
Analytics
Ø
Fintech
& InsureTech
Ø
Latest
IT/Marketing/CRM initiatives
Insurance - Technical
Ø
Product
Appreciation
Ø
LIC
in a listed environment
Ø
Conducting
Claims investigations effectively
Participants’ Profile:
·
Assistant Branch
Manager (Sales) working in SO/BO with at least one year in the present cadre
·
The eligible
officers to be nominated by respective Zonal HRD.
Duration:
5 days
Dates:
I.
17.04.2023-
21.04.2023
II.
22.05.2023-
26.05.2023
III.
05.06.2023-
09.06.2023
IV.
17.07.2023-21.07.2023