NATIONAL INSURANCE ACADEMY

PUNE

P764 – DISTRIBUTION CHANNEL MANAGEMENT FOR CLIA OFFICIALS (LIC)

(2023-24)

Background:

The CLIA Channel in LIC is a channel full of potential. Even after 12 years since it began the potential has not ceased. This program aims at making the participants aware of different channel mix and product mix adopted by different insurers. At the same time the program emphasizes on strengths and weaknesses of current distribution systems and formulate the strategy to increase the productivity and business quality of various intermediaries with specific focus on Chief Life Insurance Advisors (CLIA).

Objectives:

On completion of the program, the participants would be able to:

Ø   Critically analyze the performance of the distribution channel.

Ø  Understand the weaknesses in the current distribution system

Ø  Learn ways to strengthen the systems and processes of Distribution Network

Ø  Improve productivity and business quality

Ø  Enhance customer retention

Ø  Recruitment and retention of CLIA supervised Agents

  Contents:

Ø  LIC in the listed environment and opportunities in the financial markets

Ø  Current Economic Scenario (Post Pandemic)

Ø   Emerging Global Trends in Life Insurance Marketing

Ø  Distribution Channel Mix – Managing Channel Conflict

Ø  Future of the CLIA Channel and ways to strengthen it

Ø  Communication/ Presentation Skills & Business Etiquette

Ø  Digital & Social Media Marketing

Ø  Robust Sales Process

Ø  Productivity enhancement of CLIA and CLIA Supervised Agents

Ø  Marketing of Non-par Products Marketing, Annuity products, Micro-insurance and  Health Insurance Products

Ø  Marketing Strategies

Participants’ Profile:

Marketing Officers in the cadres of AO/ADM/DM working in the CLIA Departments of SO (CLIA), Divisional Offices, Zonal Offices and Central Office to be nominated by the respective HRD Departments.  

Duration: 3 days

Dates:

        I.            04.09.2023-06.09.2023

     II.            25.09.2023-27.09.2023