NATIONAL INSURANCE ACADEMY

PUNE

P598 - BEST PRACTICES IN MARKETING (LIFE)

(2023-24)

Background:

InsureTech is the new disruption in the insurance industry-both in marketing and customer service. Insurance Companies are fast adapting to this change and making it possible for them to reach out to potential customers at the micro level.  Added to this, the millennials are setting the rules of the game as never before that is posing a heavy challenge for insurance companies.

The marketing officials need to constantly innovate themselves at the product level and at the distribution level to be relevant and to grow.

Objectives:

  The participants will have an overall understanding on the

Ø  Global Marketing trends in Life products

Ø  The competitors, their products and their marketing strategies

Ø  Marketing bounds

Ø  Target identification

Ø  Best practices across the globe

Ø  Develop awareness of the concerns, issues and challenges of a dynamic market

Ø  Enrich his skill level as a line manager.

Ø  Develop the required proficiency in managing resources for optimal results

Course contents:

       Ø  LIC in the listed environment

Ø  Opportunities in the future financial markets

Ø  Trends in Life Insurance Marketing in India and Globally

Ø  Impact of Fin Tech and Insure Tech in Life Insurance

Ø  Market segmentation – Changes in   approach

Ø  Competitor / Competitive intelligence

Ø  Emerging trends in Customer Engagement

Ø  Getting the best of the distribution channels

Ø  Data analytics and predictive marketing

Ø  Blue Ocean Theory

Ø  Leveraging opportunities in Women Segment

Ø  Marketing of and discussions on ULIP, Pension, Micro-insurance and Health insurance

Ø  IRDAI Guidelines relevant to marketing of different types of products 

Ø  Communication Skills

Ø  Marketing Strategies

Ø   Innovation and Creativity

Ø   Leadership Skills

Ø   Conflict Management and Negotiation Skills

Ø   Market Intelligence

Ø   Inter-Personal Relations & Team Building

Ø  Customer Engagement

Ø  Business Ethics

Ø  Digital & Social Media Marketing

Ø  Team Building

Ø  Brand Management

Ø  Tax aspect - HUF & MWP act

Ø  Behavioral aspects pertinent to branch stake holders and other relevant groups

Participant’s profile: Sr Branch Managers and Branch Managers of SO/BO to be nominated by the HRD Departments of Zonal Offices.

Duration:  5 days

Dates:

        I.            17.04.2023-21.04.2023

     II.            08.05.2023- 12.05.2023

  III.            17.07.2023- 21.07.2023

  IV.            16.10.2023-20.10.2023

    V.            20.11.2023-24.11.2023

  VI.            05.02.2024-09.02.2024