P361 – PROGRAMME ON CHANNELS MANAGEMENT FOR BMS / DMS
(NON-LIFE)
Background
Distribution channel partners play crucial role
in driving business expansion and in achieving profitability objectives of
insurers. In recent times, due to continued changes in customer behaviour,
regulatory, operational and technological environments, the insurance industry
has witnessed emergence of many new alternative distribution channels. This has
led insurers to adopt multichannel distribution architecture. It has also led
insurers to face the challenge of integrating various channels in such a way
that cost remains low while effectiveness in customer service and channel
productivity is enhanced. Multichannel distribution architecture also give rise
to increased instances of channel conflicts. Thus,
for insurance companies it is vital to have distribution channel model which is effectively designed and managed. The programme aims at discussing
all the key areas crucial in this regard.
Objectives:
On completion of the programme, the participants will gain:
Ø
Understanding
of latest trends and developments in Distribution Channel Ecosystem
Ø
Learn the
ways to improve the systems and processes of Channel Management to achieve
higher productivity and business growth
Ø
Identify
new sources of value creation for
channel partners as well as customers
Contents:
Ø
Latest Trends And
Developments In Distribution Channel Ecosystem
Ø
Recent
developments in intermediary regulations and implications
Ø
Major Steps In
Distribution Channel Management Planning ( from recruitment to retention)
Ø
Analysis
of Various channels’ characteristics and market-channel potential
mapping
Ø
Strategies
For Establishing And Strengthening Relationships With Channels Partners
Ø
Strategies
Of Enabling Channel Partners For
Enhanced Productivity
Ø
Applications
Of Information and communication Technology In Channel Management
Ø
Managing
Channel Conflicts
Participants’ Profile:
Branch Managers, Divisional Managers and Officers from the Marketing
Department of Regional Offices & Head Offices. Brokers, Corporate
Agents, and/or Bancassurance
Duration: 3 days
Dates:
I.
15.05.2023-17.05.2023
II.
07.08.2023-09.08.2023
III.
10.01.2024-12.01.2024