RETAIL INSURANCE- FOCUS
ON STRATEGIES AND EXECUTION
Retail Insurance has been gaining importance as a
growth driver for the Indian Insurance Market. However in spite of its
significance and growth potential, currently it is witnessing low sales and low
penetration levels. The programme, therefore, intends to take a comprehensive
view of the Retail Insurance market starting with the emerging trends, issues
and challenges in the way of expanding the market to various prospects of value
creation for its stakeholders. This way the programme aims to cater to the needs
of the current and aspiring executives/managers in gaining knowledge and
expertise in a wide range of productivity enhancement areas to improve
penetration and competitive advantage.
Equip participants with knowledge
of latest trends in Retail Insurance including innovative products and
Develop awareness about the
recent regulatory changes relating to retail insurance products and
Formulate business strategies for
sustainable growth and profitability of the retail insurance portfolio.
Latest Trends in Retail Insurance
Need of Product Innovation and
technological disruption in retail insurance business
Developments in Regulatory
Environment and implications on retail insurance business.
Effective Distribution Channel
Management for retail insurance products including new distribution channels.
Understanding the changing
customer needs and their complex buying behaviour.
Developing suitable marketing
strategies for sustainable retail insurance business
Aligning the Marketing
Communication with retail insurance products appropriate positioning strategy.
Pedagogy: Presentation and Case Studies,
Group Discussion and Group Presentation