NATIONAL INSURANCE ACADEMY

PUNE

 

P764 DISTRIBUTION CHANNEL MANAGEMENT FOR CLIA OFFICIALS

(2022-23)

 Background:

 The CLIA Channel in LIC is a channel full of potential. Even after 12 years since it began the potential has not ceased. This program aims at making the participants aware of different channel mix and product mix adopted by different insurers. At the same time the program emphasises on strengths and weaknesses of current distribution systems and formulate the strategy to increase the productivity and business quality of various intermediaries with specific focus on Chief Life Insurance Advisors (CLIA).

 Objectives:

 On completion of the program, the participants would be able to:

   Critically analyse the performance of the distribution channel.

  Understand the weaknesses in the current distribution system

  Learn ways to strengthen the systems and processes of Distribution Network

  Improve productivity and business quality

  Enhance customer retention

  Recruitment and retention of CLIA supervised Agents

 

Contents:  

  LIC in the listed environment and opportunities in the financial markets

  Current Economic Scenario ( Post Pandemic)

   Emerging Global Trends in Life Insurance Marketing

  Distribution Channel Mix Managing Channel Conflict

  Future of  the CLIA Channel and ways to strengthen it

  Communication/ Presentation Skills & Business Etiquette

  Digital & Social Media Marketing

  Robust Sales Process

  Productivity enhancement of CLIA and CLIA Supervised Agents

  Marketing of Non-par Products Marketing, Annuity products, Micro-insurance and  Health Insurance Products

  Marketing Strategies  

Participants Profile:

 Officers in the cadres of AO/ADM/DM working in the CLIA Departments of Divisional Offices, Zonal Offices and Central Office to be nominated by the respective HRDs.  

 Duration:       3 days

 Dates:             10.10.2022-12.10.2022