ON DIGITAL MARKETING (NON-LIFE)
Organizations across industries are realizing that adoption of digital
technologies can create greater revenue and higher value for their customers.
Insurance companies are no exception. Amongst many applications, Insurers are
embracing digital technologies for boosting seamless customer connect,
communication, servicing and engagement. This programme aims to explain various
aspects, tools and techniques of Digital Marketing to the programme participants
to equip them to design, implement, and manage a successful digital marketing
strategy for their organization.
Ø To help participants familiarize with the tools of digital marketing
Ø To enable participants understand Digital Marketing Strategy
Ø To help participants acquire skill set to design and execute Digital Marketing Strategy
Ø Customer-Insurer journey mapping
Ø Digital Marketing Campaign Design
Ø Website management and Content design Strategies
Ø Social Media Marketing
Ø Email based Marketing
Ø Leveraging Blogging, Webinars, Podcasts etc
Ø Mobile Marketing
Pedagogy: Presentation and Case Studies, Group Discussion and
Profile: Officials from Marketing (BM /DM
/RM, etc.) and persons working in IT department handling this job.