P730-WORKSHOP ON BANCASSURANCE CHANNEL MANAGEMENT

(NON-LIFE)

Background:

The success of bancassurance depends on the well coordinated collaborative partnership between the banks and the insurance companies complementing each other’s strength and opportunities in meeting their interrelated market needs. This involves that both the insurers and the bank officials need to understand the dynamics of banking and insurance business and the requirements of bank customers which would help in aligning the insurance products to the bank business and their customer needs. Secondly, providing better product and service support along with personalised relationships with bank officials and customers helps insuer’s leveraging for higher penetration and sustainability. The two days workshop would help the insurance executives understand the operational issues affecting the growth of banc assurance business and develop their strategies and or responses to resolve these issues in order to manage the banc-assurance channel effectively.

Objective:

Ø  The participants will understand the dynamics of banking business and the requirements of bank customers.

Ø  More importantly the insurance executives understand the operational issues affecting the growth of banc assurance business and develop suitable strategies to optimise the channel productivity.

Ø  They also understand the nuances of relationship management with bank officials and staff.

Contents:

Ø  Business Potential of Bancassurance – Challenges & Opportunities

Ø  Strategies for Effective Management of Bancassurance”

Ø  Operational issues of Bancassurance

Ø  Management of Bank tie-ups and Relations

Ø  Interaction with Insurance Executives and or Bank Officials

Ø  Develop Action Plan for Effective Management of Bancassurance

 Pedagogy: Presentation and Case Studies, Group Discussion and Group Presentation

Participant’s Profile: Insurance Officers working in Bancassurance department at HO and Regional level, SBM’s / DM’s and SDM’s dealing with bancassurance channel from PSU General Insurance companies.

Duration:        2 days

Dates:             28.07.2022-29.07.2022