NATIONAL INSURANCE ACADEMY

PUNE

P679- PROFICIENCY DEVELOPMENT PROGRAM FOR MANAGER SALES (LIFE)

(2022-23)

Background:

 The position of Manager (Sales) is important and pivotal in LIC. The role of Manager (Sales) is dynamic and challenging. The role demands ample transformation with respect to management of distribution channels, adaption to current competitive market, marketing of various competitive products, business promotion, agency retention, development of niche marketing segments and publicity of products within the regulatory frameworks, improvement of distribution channels more prominently the agency channel.

 Objectives:

At the end of the program the participants shall be able to:

Ø  Understand the current economic scenario and the competitive market.

Ø  Role clarity i

Ø  Marketing and Strategy to increase Agency force.

Ø  Development of professionals within the industry.

Ø  Brand management and effective communication

Ø  Field force motivation.

Ø  Promotion of different products

 Contents:

Ø  The Current Economic scenario. 

Ø  LIC in the listed environment

Ø  Challenges in the financial markets

Ø  Emerging Global Trends in Life Insurance Marketing.

Ø  Competitive/Competitor Intelligence. 

Ø  Distribution Channels Management and emerging trends in distribution

Ø  Brand Management and Marketing Communication. (MARCOMM)

Ø  Strengthening Tied Channel.

Ø  Business Etiquette.

Ø  Robust sales process

Ø  Niche Marketing.

Ø  Marketing of Non-par Products

Ø   Digital and social media marketing

Ø  Promotion of Pension, Health Insurance and Micro-insurance products

 Participant Profile: 

 Manager (Sales) in Divisional Offices to be nominated only by HRD Department of Zonal Offices.

 Duration:       5 Days

 Dates:

I.                   18.07.2022 - 22.07.2022

II.                12.09.2022 - 16.09.2022