P811- WORKSHOP ON BEHAVIOURAL SKILLS FOR MARKETING EXECUTIVES (NON-LIFE)

Background

The marketing landscape has tremendously evolved and has seen sea-change over the last few years. Todays customer on one hand has gone digital, while on the other hand they expect personalized service and experiences. Hence the organizations have recognized the importance of behavioural skills for professionals in marketing field as they are in the customer facing role. Providing the human touch in the digital era has become pivotal.

Learning Objectives

  To develop competencies required for operating in a competitive market

  To facilitate team work and better coordination among individuals and different departments

Contents

  Understanding Customer Needs

  Leveraging organizational and individual strengths

  Objection Handling

  Interpersonal skills

  Networking ability

  Handling difficult customers

  Negotiation skills

  Building resilience  to sustain sales pressure

  Grooming and Corporate Etiquette

Participant Profile: Junior and middle level executives handling marketing function and business development Managers

Duration:       3 days

Dates:             20.02.2023- 22.02.2023