P811- WORKSHOP ON
BEHAVIOURAL SKILLS FOR MARKETING EXECUTIVES (NON-LIFE)
Background
The marketing
landscape has tremendously evolved and has seen sea-change over the last few
years. Today’s customer on one hand has gone digital, while on the other hand
they expect personalized service and experiences. Hence the organizations have
recognized the importance of behavioural skills for professionals in marketing
field as they are in the customer facing role. Providing the human touch in the
digital era has become pivotal.
Learning
Objectives
ü
To
develop competencies required for operating in a competitive market
ü
To
facilitate team work and better coordination among individuals and different
departments
Contents