P733 -PROGRAMME ON DIGITAL MARKETING (NON-LIFE)

 Background:

Organizations across industries are realizing that adoption of digital technologies can create greater revenue and higher value for their customers. Insurance companies are no exception. Amongst many applications, Insurers are embracing digital technologies for boosting seamless customer connect, communication, servicing and engagement. This programme aims to explain various aspects, tools and techniques of Digital Marketing to the programme participants to equip them to design, implement, and manage a successful digital marketing strategy for their organization.

 Objective:

  To help participants familiarize with the tools of digital marketing

  To enable participants understand Digital Marketing Strategy

  To help participants acquire skill set to design and execute Digital Marketing Strategy

 

Contents:

  Customer-Insurer journey mapping

  Digital Marketing Campaign Design

  Website management and Content design Strategies

  Social Media Marketing

  Email based Marketing

  Leveraging Blogging, Webinars, Podcasts etc

  Mobile Marketing

 Pedagogy: Presentation and Case Studies, Group Discussion and Group Presentation

 Participants Profile: Officials from Marketing (BM /DM /RM, etc.) and persons working in IT department handling this job.

 Duration:        2 Days

 Dates:             09.06.2022-10.06.2022