NATIONAL INSURANCE ACADEMY
PUNE
P636
– EMERGING TRENDS IN MARKETING FOR
MARKETING MANAGERS (LIFE)
(2022-23)
Background:
The
dynamic nature of market place makes it an ever evolving subject. The marketers,
world over, have to constantly reach out to the customers especially the
millennials playing a big role in almost all business activities. The insurance
industry has a big challenge on its turf. The easiest way to reach out to these
millennials is to be where they are and it is on social media platforms. Social
Media is already a game changer for companies.
Marketing
executives need to be equipped with the tools and techniques of digital
marketing to integrate digital disruptions into their marketing plans. Insights
into digital marketing shall enable the marketing executives to get enhanced
performance from their digital activities while reducing the cost of their
digital campaigns Awareness in the trends and practices in digital
marketing including social media marketing will equip them to bolster the sales
volumes and also pave way for the increased brand value.
Objectives:
At
the end of the program the participants would be able to understand:
Ø
Concepts
of Digital Marketing & E-commerce
Ø
Concepts
of nurturing a brand
Ø
Customer
Behavior
Contents:
Ø
LIC
in the listed environment
Ø
Opportunities
in the current and future financial markets.
Ø
Demographic
changes and Life Insurance
Ø
Customer
Engagement
Ø
Business
Communication, Ethical Communication and Business Ethics
Ø
Corporate
Governance
Ø
Change
Management
Ø
Digital
& Social Media Marketing
Ø
Social
Marketing
Ø
Brand
management
Ø
Blue
Ocean Theory
Ø
Leading
a Marketing Team
Ø
Managing
the opportunities in Multi-distribution channels
Duration:
4 days
Dates:
23.05.2022- 26.05.2022