NATIONAL INSURANCE ACADEMY

PUNE

 

P636 EMERGING TRENDS IN MARKETING FOR MARKETING MANAGERS (LIFE)

(2022-23)

Background:

The dynamic nature of market place makes it an ever evolving subject. The marketers, world over, have to constantly reach out to the customers especially the millennials playing a big role in almost all business activities. The insurance industry has a big challenge on its turf. The easiest way to reach out to these millennials is to be where they are and it is on social media platforms. Social Media is already a game changer for companies.

Marketing executives need to be equipped with the tools and techniques of digital marketing to integrate digital disruptions into their marketing plans. Insights into digital marketing shall enable the marketing executives to get enhanced performance from their digital activities while reducing the cost of their digital campaigns Awareness in the trends and practices in digital marketing including social media marketing will equip them to bolster the sales volumes and also pave way for the increased brand value.

Objectives:

At the end of the program the participants would be able to understand: 

  Concepts of Digital Marketing & E-commerce

  Concepts of nurturing a brand

  Customer Behavior

 

 Contents:

  LIC in the listed environment

  Opportunities in the current and future financial markets.

  Demographic changes and Life Insurance

  Customer Engagement

  Business Communication, Ethical Communication and Business Ethics

  Corporate Governance

  Change Management

  Digital & Social Media Marketing

  Social Marketing

  Brand management

  Blue Ocean Theory

  Leading a Marketing Team

  Managing the opportunities in Multi-distribution channels

 Participants Profile: Marketing Managers to be nominated by HRD Department of Zonal offices of LIC of India.

Duration       4 days

Dates:         23.05.2022- 26.05.2022