NATIONAL INSURANCE ACADEMY

PUNE

 

P639- MARKET INTELLIGENCE (LIFE)

Background:

The Life Insurance industry continues to remain one of the fastest growth markets. It is expected to expand at a CAGR of 11.6% during the FY2018 to FY 2023.  It is the customer centric activities which will gain prominence and stay ahead of competitors.  Market intelligence systems can be used to identify business opportunities and avoid threats.  Huge data and information are available and prioritizing information is vital.

Sound marketing strategy of an organization depends on superior market intelligence.  Hence collection and analysis of market intelligence should be done properly.

This Programme shall elevate the participants ability to collect market information and prioritize the information and transfer market information into practically implementable ways of achieving the organizations short term and long-term goals and stay ahead of the competition.

 Objectives:

At the end of the programme the participants shall be able to appreciate

 

     Global trends in life insurance

     Social intelligence.

     Components of market intelligence

     Market research to drive organization strategy.

     Consumer expectation

     Emerging trends in distribution

     Products of competitors

     Dynamics of the countrys economy

     Regulation updates.

 Contents:

     Global Trends in Marketing

     Market Research

                     Data Collection,

                     Data Analysis and

                     Practical Way of Implementation

     Current Economic Scenario. 

     Regulation Update on Marketing

                     Standardization of Pension nd Health Products

     Consumer Buying Behaviour.

     Changing Customer Profile

     Current Trends in Life Insurance Marketing India Context

                     Move Towards Digital

     Marcom and Brand Building

     Trends in Marketing Communication

     Business Ethics

     Competitive/ Competitor Intelligence

         Basic Communication Skills

     Leadership Skills Overview

             Participant Profile:

          Officers in the cadre of DMs in Zonal Offices and the Divisions in the marketing side.

         Officers working in DO/ZO to be nominated by HRD Department of Zonal Offices.

Duration:       3 days

Dates:                 15.11.2021 - 17.11.2021 (Classroom training at NIA)