P598 - BEST PRACTICES IN MARKETING (LIFE)

 Background:

InsureTech is the new disruption for insurance both in marketing and customer service. Companies are fast adapting to this change and making it possible for them to reach out to potential customers at the micro level.  Added to this the millennials setting the rules of the game as never before a heavy challenge for insurance companies.

The marketing officials need to constantly innovate themselves at product level and distribution level to be relevant and to grow.

Objectives:

The participants will have an overall understanding on the

  Global Marketing trends in Life products

  The competitors and their products

  Marketing bounds

  Target identification

  Best practices across the market

 Course contents:

 

  Global trends in Life Insurance Marketing

  Emerging trends in life insurance marketing in India

  Impact of Fin Tech on Life Insurance

  InsureTech

  Market segmentation Changes in   approach

  Competitor / Competitive  intelligence

  Emerging trends in Customer Retentions

  Professionalising the Marketing Force

  Using Digital Tools

  Creating a High Performing Distribution Team in a Tied Channel

  Data analytics and predictive marketing

  Blue Ocean Theory

  Leveraging opportunities in Women Segment

  Business ethics

  ULIP Marketing

  Standardisation of  Pension and Health Policies

  IRDAI Guidelines

  Leadership Skills

  Communication Skills

 

Participants profile:    Sr. Branch Managers and Branch Managers to be nominated by HRD Department of Zonal Offices.

    Duration:  3 days

    Date:   22.11.2021 - 24.11.2021  (Classroom training at NIA)