NATIONAL INSURANCE ACADEMY
P786 - SKILL DEVELOPMENT PROGRAM
FOR BMOs (HEALTH INSURANCE) (LIFE)
India, a country
with a huge population of over 1.30 billion serves a tremendous potential for
Insurance companies to cover the population with appropriate Health Insurance
The last twelve months of the Corona pandemic
have been transformational for our country, our people and their businesses.
Today, India is among the top three countries worst hit by the Coronavirus pandemic. The pandemic has left its mark on almost all
industries and sectors across the spectrum including health insurance. The pandemic has driven a sudden realization on the
significance of protective investments when it comes to the aspects of health
and life security.
There has been a promising
30-40% uptake in health insurance adoption across industry player with certain
players seeing a significant jump more than others. It is obvious that this
surge will play out extremely well for providers with a robust digital
distribution process and convenient access. However, Health Insurance being
different from other types of General Insurance and Life Insurance, it also
faces the challenges of adverse selection, moral hazard and not able to provide
adequate health Insurance cover. Health Insurance, like all other types of
insurances helps in narrowing the out-of-pocket expenses of the policy holder
and his beneficiaries in the event of any unforeseen epidemic or pandemic.
been several instances where the policyholders/beneficiaries/intermediaries are
not aware of the policy conditions that leads to dissatisfied people all around.
It is well known that acquiring a new customer in life insurance is more
expensive than retaining an existing one. By
gaining insights into their needs, preferences and behaviour, the Managers
(HI)/Marketing Officials can be sensitised and guided to handle different types
of customers who call them personally, over telephone or e-mail. Thus, solving
the queries of the customers/field force and preparing them for more sales in
this pandemic times.
attempts to empower the Mangers (HI)/Marketing Officials of LIC to have a deep
insight into the Heath Insurance Regulations of the IRDAI and the guidelines
issued thereunder. It also intends to have a coverall view of the opportunities
available to increase the coverage of health insurance and thereby improving the
sales of health insurance products of LIC. It will also attempt to sensitise the
Managers (HI) to provide personalized experiences that will entice the customer
to not only remain loyal to LIC of India, but also to recommend to others about
the Organisation and the Health Insurance Product. In short it intends to-
Ø Have a detailed understanding of the current market dynamics and growth opportunities.
Ø Understand The impact of rapid technological developments on the health market.
Ø Have an overview of the competitive intelligence with product innovations and strategies of major players.
Ø Create awareness of the concerns, issues and challenges of a Health Insurance market for Life Companies.
Ø Enrich the skill levels of Manager (HI)
Ø Increase the proficiency in managing resources for optimal results.
Ø Discuss the features of Defined Benefit Health products vis-à-vis Indemnity type Health products.
Ø Provide knowledge of IRDAI Health Insurance Regulations ..
Ø Provide knowledge of Servicing and handling of complaints of Health Products.
Global Health Insurance Scenario /Emerging trends
market dynamics and growth opportunities
impact of rapid technological developments on the health market
Health Insurance scenario in India and it’s Challenges.
Benefit vs Indemnity Based Health Insurance
Role of TPAs
Behaviour in Digital Era
Use of IT
for Complaint Resolution/ Grievances Redressal Machinery
Publicity Management in Digital Platform
16-12-2021 - 17-12-2021