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Shiv Prabhat






Joined LIC as a Direct Recruit Officer in 1984 and rose to the position of Executive Director (Micro Insurance).  Has rich & varied experience of insurance marketing and has extensively contributed in the marketing arena for almost 25 years.  During his tenure spanning 33 years in the Life Insurance Industry, taken up important assignments of Marketing Manager and Divisional Manager of Bhavnagar DO and then Sr. Divisional Manager of Surat and Mumbai DO II


As Secretary Marketing from 2007 to 2009 at Central Office, Mumbai, was involved in the formulation of the following schemes and / or new initiatives of the Corporation

  • CLIA Scheme for Agents
  • Senior Business Associates (SBA) Scheme for Development Officers
  • Revision of Incentive Bonus Scheme for Development Officers


Was Regional Manager (Marketing) of North Zone, a premier Zone of LIC for 4 years where he was heading the Marketing Department of North Zone consisting of the State of Haryana, Punjab, Rajasthan, Himachal Pradesh, Jammu & Kashmir & Delhi 


Was Chief (SBU - Estate) and Chief (OS) at Central Office before being elevated in 2015 to the position of Executive Director (Micro Insurance).


Headed the Micro Insurance Business vertical till his superannuation on 28.02.2018.  More than 4000 Micro Insurance Premium Points were opened during this period. Collection of Micro Insurance Premium through nearly 2.50 lac CSE e-Governance outlets covering 1.5 lac Panchayats was started in January 2018, taking customer service to the doorstep of policyholders.



  • At SKOCH Inclusion Awards 2018. Category: Micro Insurance (Life).  LIC was awarded SKOCH Order-of-Merit for Micro Insurance 



  • Life Insurance
  • Micro Insurance
  • Financial Inclusion



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