PUNE
P849
- PROGRAMME ON COMPETITIVE INTELLIGENCE FOR RETAIL INSURANCE MARKETING
(NON-LIFE)
Background:
Competitive
Intelligence (CI) is an established practice involving the systematic analysis
of the external environment to identify opportunities and threats. In the
globally connected insurance business landscape, characterized by intensified
competition, the pace of change is unprecedented. To thrive in this environment,
companies require more than just early warning signals of external changes; they
also need the intelligence to be pioneers in innovation and sustainability.
Building upon the systematic review of the competitive landscape of the Retail
Insurance market, the two-day training program is strategically crafted to
refresh the skills of value creation and competitive differentiation.
Contents:
The
focus of the program will be on the following aspects:
§
Understanding
The Importance of Competitive Intelligence, Competitive Advantage, And
Differentiation
§
Understanding
The Current Competitive Landscape
§
Regulatory
Developments
§
Evaluating
Competitors’ Product Portfolios to Understand the Emerging Marketing
Propositions.
§
Examining
Competitors' Service Models and Customer Value Propositions
§
Leveraging
Digital Marketing Tools for Exploring Trends and Collecting Intelligence
§
Communication
And Presentation Skills
§
Critical
Thinking and Analytical Skills
§
Formulating
A Personal Action Plan
Objectives:
The
program is designed to:
§
Equip
participants with a comprehensive understanding of the dynamics of competition
in the retail insurance industry.
§
Analyze
current market trends and competitive forces impacting the business landscape.
§
Develop
the ability to anticipate changes and proactively respond to industry shifts.
Participants’
Profile:
Indian:
Officers of General Insurance Companies engaged in the retail insurance business
and are responsible for the business development function.