NATIONAL INSURANCE ACADEMY
PUNE
P788 -
PROGRAMME ON DIGITAL LANDSCAPE IN
LIFE INSURANCE SECTOR(LIFE)
(2024 - 25)
Background:
Digital Landscape is a collection of man-created spaces in the digital world. It is a collective name for websites, email, social networks, mobile devices (tablets, iPhones, smartphones, videos etc.). These tools help businesses in selling their products or services.
Digital technology along with insure-tech, like in every area of operation, is driving massive changes in the insurance sector also. For Insurers the changing landscape has led to a flurry of technological advancements. The new digital technologies are changing the way insurers engage with the customers during the policy period.
The future of insurance is Digital. The winners will be those organisations that apply digital technologies to be connected, to be analytic & to be agile. The digital era is set to radically transform the insurance industry, not only changing existing business models but also creating new opportunities for profitable growth. Digital is not simply a new distribution channel. Digital offers an entirely new way of doing business, affecting all strategic & functional areas.
The covid pandemic has greatly accelerated the process of adoption of digital technologies by every sector of the economy as well as the consumers. Life Insurance Industry also has embraced this technology and in future this trend is expected to continue.
Objectives:
§
To
understand the evolving Digital Landscape in the Life Insurance Industry
globally.
§
To
have Insights of the Digital Trends in Life Insurance Industry in India.
§
To
understand Digital disruption and Transformation in Life Insurance sector in
India
§
To
understand the benefits of digitization for all stakeholders in the Life
Insurance industry in India.
§ Understand the long-term trend of ‘digital’ as a way of life.
Contents:
§
Overview
of Digital Trends in Life insurance globally and in India
§
Strategies
for digital transformation.
§
Dynamics
of consumer buying behaviour with changing digital landscape.
§
Leveraging
digital landscape for effective customer engagement.
§
Data
Analytics
§
SEO/SEM
& Social Media marketing
§
Digital
campaign & AI marketing
§
New
paradigm in Insurance Distribution
§
Digital
data flows – IoT, Wearables & other Connected Devices
§
Insure-tech.
§ Digital Data & Data Security
Participants Profile:
Manager I.T & officials of Digital Marketing Department working in D.O / Central Office and Product Managers at Divisional Offices to be nominated by the respective HRDs.
Duration: 3 days
Dates:
I.
13.05.2024
- 15.05.2024
II.
03.03.2025 - 05.03.2025