PUNE
P767
– PROGRAMME ON DATA ANALYTICS (LIC)
Background:
Data Analytics in Insurance Business Management is becoming increasingly important. The use of sophisticated data analysis tools and techniques have become extremely essential to ensure data-driven planning and decision making in business development process and CRM.
Excel is becoming to be one of the most
widely used spreadsheet software tools in the insurance industry. It is now
possible to develop dynamic dashboards by using excel for better customer
analytics & CRM. This program provides hands-on practical based insight in
Analytical CRM.
Objectives:
At the end of the programme the participants shall be able to:
§
Appreciate Importance of Data Analytics
§
Understand Data Analytics: CRM & IT Perspectives
§
Understand Data Analytics Types
§
Appreciate importance of Data Analytics Best Practices
§
Know Data Analytics Tools & Techniques for
Data-Driven CRM by using Excel and related tools.
§
Customer Lifetime Value (CLTV)
§
Cluster Analysis for Customer Segmentation
§
Association Mining
§
Regression-based Forecasting
§
Classification-based Predictive Analytics
§
Simulation based Predictive Analytics
§
Customer Lead Management System (CLMS), Customer
Conversion Optimization
Program Contents:
§
Data Analytics: CRM & IT Perspectives
§
Excel-based Data Analysis Tool Pack
§
Excel-based Cluster Analysis for Customer Segmentation
§
Excel-based Association Mining
§
Regression-based Forecasting by using Excel.
§
Excel-based Simulation for Customer Predictive
Analytics
§
Classification-based Predictive Analytics by using Data
Mining Software-Tool
§
Customer Conversion Optimization
§
Best Practices of Data Analytics for CRM
§
Big Data Analytics and AI for CRM,
Excel operational knowledge & skills
are assumed.
Participants Profile:
§
Administrative Officers in the IT and CRM
Depts. in Central Office
§
Nomination by CO-HRD in consultation with
CO-IT and CO-CRM Departments
Duration:
3 days
Dates:
07.10.2024 -
09.10.2024