NATIONAL
INSURANCE ACADEMY
PUNE
P764
– DISTRIBUTION CHANNEL MANAGEMENT FOR CLIA OFFICIALS (LIC)
(2024 - 25)
Background:
The
CLIA Channel in LIC is a channel full of potential. Even after 12 years since it
began the potential has not ceased. This program aims at making the participants
aware of the different channel mix and product mix adopted by different
insurers. At the same time the program emphasizes on strengths and weaknesses of
current distribution systems and formulate the strategy to increase the
productivity and business quality of various intermediaries with specific focus
on Chief Life Insurance Advisors (CLIA).
Objectives:
On
completion of the program, the participants would be able to:
§
Critically
analyze the performance of the distribution channel.
§
Understand
the weaknesses in the current distribution system
§
Learn
ways to strengthen the systems and processes of Distribution Network
§
Improve
productivity and business quality
§
Enhance
customer retention
§
Recruitment
and retention of CLIA supervised Agents
Contents:
§
LIC
in the listed environment and opportunities in the financial markets
§
Current
Economic Scenario (Post Pandemic)
§
Emerging
Global Trends in Life Insurance Marketing
§
Distribution
Channel Mix – Managing Channel Conflict
§
Future
of the CLIA Channel and ways to strengthen it
§
Communication/
Presentation Skills & Business Etiquette
§
Digital
& Social Media Marketing
§
Robust
Sales Process
§
Productivity
enhancement of CLIA and CLIA Supervised Agents
§
Marketing
of Non-par Products Marketing, Annuity products, Micro-insurance, and Health
Insurance Products
§
Marketing
Strategies
Participants’ Profile:
Marketing
Officers in the cadres of AO/ADM/DM working in the CLIA Departments of SO
(CLIA), Divisional Offices, Zonal Offices and Central Office to be nominated by
the respective HRD Departments.
Duration:
3
days
Dates:
I.
07.10.2024
- 09.10.2024
II.
06.11.2024 - 08.11.2024