PUNE
P733 -
PROGRAMME ON DIGITAL MARKETING
(NON-LIFE)
Background:
Organizations across industries are realizing that adoption of digital
technologies can create greater revenue and higher value for their customers.
Insurance companies are no exception. Amongst many applications, Insurers are
embracing digital technologies for boosting seamless customer connect,
communication, servicing, and engagement. This programme aims to explain various
aspects, tools, and techniques of Digital Marketing to the programme
participants to equip them to design, implement, and manage a successful digital
marketing strategy for their organization.
Objective:
§
To
help participants familiarize themselves with the tools of digital marketing
§
To
enable participants, understand Digital Marketing Strategy
§
To
help participants acquire skill set to design and execute Digital Marketing
Strategy
Contents:
§
Customer-Insurer
journey mapping
§
Digital
Marketing Campaign Design
§
Website
management and Content design Strategies
§
Social
Media Marketing
§
Email
based Marketing
§
Leveraging
Blogging, Webinars, Podcasts etc.
§
Mobile
Marketing
Pedagogy: Presentation and Case Studies, Group Discussion and
Group Presentation
Participant’s
Profile:
Officials from Marketing (BM /DM
/RM, etc.) and people working in IT department handling this job.
Duration:
2 Days
Dates:
I.
05.08.2024 - 06.08.2024
II.
17.10.2024 - 18.10.2024