NATIONAL INSURANCE ACADEMY

PUNE

 

P733 - PROGRAMME ON DIGITAL MARKETING (NON-LIFE)

(2024 - 25)

 

Background:

 

Organizations across industries are realizing that adoption of digital technologies can create greater revenue and higher value for their customers. Insurance companies are no exception. Amongst many applications, Insurers are embracing digital technologies for boosting seamless customer connect, communication, servicing, and engagement. This programme aims to explain various aspects, tools, and techniques of Digital Marketing to the programme participants to equip them to design, implement, and manage a successful digital marketing strategy for their organization.

 

Objective:

 

§  To help participants familiarize themselves with the tools of digital marketing

§  To enable participants, understand Digital Marketing Strategy

§  To help participants acquire skill set to design and execute Digital Marketing Strategy

 

Contents:

 

§  Customer-Insurer journey mapping

§  Digital Marketing Campaign Design

§  Website management and Content design Strategies

§  Social Media Marketing

§  Email based Marketing

§  Leveraging Blogging, Webinars, Podcasts etc.

§  Mobile Marketing

 

Pedagogy: Presentation and Case Studies, Group Discussion and Group Presentation

 

Participant’s Profile:

 

Officials from Marketing (BM /DM /RM, etc.) and people working in IT department handling this job.

 

Duration:       2 Days

 

Dates:        05.08.2024 - 06.08.2024