NATIONAL INSURANCE ACADEMY
PUNE
P593 – PROGRAMME ON DIGITAL MARKETING (LIFE)
(2024 - 25)
Background:
Digital Marketing is making a big
impact on all businesses and insurance is no different. People adopting to new
technology and ability of companies to leverage it is the new benchmark.
The marketplace has turned ‘virtual’ and the technological developments are catching up with this shift in the marketplace. The tendency to avoid intermediaries using comparison sites and to take decisions based on peer reviews is the ‘new normal’. New age marketing is about marketing in the emerging dynamic scenario. The rapidly evolving fintech industry is changing the traditional ways of doing financial business and their marketing efforts are primarily in the virtual world.
The covid pandemic has greatly
accelerated the process of adoption of digital marketing by all the companies
belonging to every sector of economy. Life Insurance Industry is no exception to
this trend which is expected to continue in some form post-pandemic.
Objectives:
An introduction to the concepts
of new age marketing and practices
§
Benefits
of using social media marketing
§
Developing,
implementing, and evaluating a digital marketing campaign.
§
Market
intelligence
§
Emerging
customer expectations
§
Digital
media and Customer engagement
§
Predictive
business analytics
§
Emerging
Fintech and Insurtech scenario
§
Impact
of Covid-19 Pandemic
§
LIC
in the listed environment
Contents:
§
Global
Trends in Life Insurance Marketing
§
LIC
in the listed environment
§
Emerging
Trends in financial markets and Insuretech
§
E-Marketing
Strategies
§
Digital
& Social Media marketing
§
Digital
marketing campaign & its evaluation
§
Consumer
buying behaviour with changing digital landscape.
§
Leveraging
Digital landscape for customer engagement
§
Market
Intelligence/Competitor Intelligence
§
Data
analytics and predictive marketing
§
Data
security & integrity
§
Block
Chain, Big Data analysis, AI/ML
§
IRDAI
initiatives -Bima Trinity
Participants
Profile:
All
Chief Managers/SBMs/BMs in charges of SOs/BOs to be nominated by HRD Depts. of
Zonal Offices.
Duration:
3 days
Dates:
I.
12.08.2024
- 14.08.2024
II.
02.12.2024
- 04.12.2024