NATIONAL
INSURANCE ACADEMY
PUNE
P361
– PROGRAMME ON CHANNELS MANAGEMENT FOR BMS / DMS
(NON-LIFE)
2024-25
Background:
Distribution
channel partners play crucial role in driving business expansion and in
achieving profitability objectives of insurers. In recent times, due to
continued changes in customer behaviour, regulatory, operational and
technological environments, the insurance industry has witnessed emergence of
many new alternative distribution channels. This has led insurers to adopt
multichannel distribution architecture. It has also led insurers to face the
challenge of integrating various channels in such a way that cost remains low
while effectiveness in customer service and channel productivity is enhanced.
Multichannel distribution architecture also give rise to increased instances of
channel conflicts. Thus, for
insurance companies it is vital to have distribution channel model which is
effectively designed and managed. The programme aims at discussing all the key
areas crucial in this regard.
Objectives:
On completion of the programme, the participants will gain:
§
Understanding
of
latest trends and developments in Distribution Channel Ecosystem
§
Learn the
ways to improve the systems and processes of Channel Management to achieve
higher productivity and business growth
§
Identify new
sources of value creation for channel partners as well as customers
Contents:
§
Latest Trends and
Developments in Distribution Channel Ecosystem
§
Recent developments in
intermediary regulations and implications
§
Major Steps in
Distribution Channel Management Planning (from recruitment to retention)
§
Analysis of Various
channels’ characteristics and market-channel potential mapping
§
Strategies For
Establishing and Strengthening Relationships with Channels Partners
§
Strategies Of Enabling
Channel Partners for Enhanced Productivity
§
Applications Of
Information and communication Technology in Channel Management
§
Managing Channel
Conflicts
Participants’ Profile:
Branch Managers, Divisional Managers and Officers from the Marketing
Department of Regional Offices & Head Offices. Brokers, Corporate
Agents, and/or Bancassurance
Duration:
3 days
Dates:
08.07.2024 - 10.07.2024