NATIONAL
INSURANCE ACADEMY
PUNE
P020
– PROGRAMME ON DISTRIBUTION CHANNEL MANAGEMENT
FOR
MB&AC (LIC)
(2024 -
25)
Background:
The
life insurance industry in India consisting of 24 life insurance companies,
including LIC of India has become significantly competitive in terms of
distribution channel management, innovative product mix and consistent customer
engagement. The opportunities continue to be huge and the options to harness
this potential have increased many fold. From offline to online, from service
desk to messaging platform, from cheque delivery to RTGS payments, the
expectations of the customers have grown manifold. The need of the hour is a
sustainable business model, experienced management team and a willingness to
change and adapt. Under this steep competitive scenario, optimum use of the
banks distribution channel for effective product marketing has become the new
normal.
This
program aims to make the participants aware of different channel mix and product
mix adopted by different insurers. At the same time the program would emphasize
on the strengths and the weaknesses of current distribution systems and
formulate the strategy to increase the productivity and business quality of the
channel.
Objectives:
On completion of the program, the
participants will be able to:
§
Critically analyze the
distribution channel performance
§
Understand the weaknesses in the
current distribution system
§
Learn ways to strengthen the
systems and processes of the distribution network
§
Improve the productivity and the
business quality
§
Enhance customer engagement.
Contents:
§
Current Economic Scenario
§
Insurance Scenario – Global and
Indian Perspective
§
LIC in the listed environment
§
Relationship Marketing
§
Emerging Marketing Trends and
Competitive Intelligence
§
Distribution Channel Mix – SWOT
Analysis
§
Optimizing Product Mix
§
Bancassurance – Growth Story
& Road Ahead
§
Customer Relationship Building in
B2B Context
§
Digital & Social Media
Marketing
§
Opportunities in IMF & Web
Aggregators
§
Leveraging
AI/Big Data for Direct Marketing
§
Challenges in Alternate Channels
§
Corporate Agency & Other
Alternate Channel Regulations
§
Interaction with Channel Partner
Banks/IMF/Corporate Agents
§
New Open Architecture and New
Possibilities
§
Leveraging the presence of CSCs
for Insurance Penetration
Participant
Profile:
All
marketing officials posted in the B&AC Departments in the SO/BO/Divisional
Offices, Zonal Offices and Central Office to be nominated by HRD Depts. of Zonal
Offices and Central Office.
Duration:
3 days
Dates:
I.
19.06.2024 - 21.06.2024
II.
18.09.2024
- 20.09.2024
III.
07.10.2024 - 09.10.2024