P K Rath

Qualification:

M.A

Experience:

35 years of experience in Life Insurance Industry starting as Direct Recruits Officer of LIC in 1981. Worked across length and breadth of the country.

Has worked in all operating areas of LIC viz.  Claims, new business, information technology, human resource development, personnel and industrial relations, training and marketing.

Worked in insurance marketing in both conventional as well as Pension and group business.

Handled LIC’s Housing finance portfolio for 4 years as General Manager of LIC Housing Finance Limited. Was in charge of Business development, product development, corporate communication and pricing. 

Was Director of College of Insurance Mumbai from 2010-2014; during his stint College started e-learning for its professional courses, signed MoU with various prestigious institutions to promote insurance education.

From 2014 to 2016 headed Audit function of LIC AS Executive Director. Was instrumental in formulating maiden Anti-Fraud policy of LIC. 

 

Publications:

Co-authored two research papers for the Journal of Insurance institute of India, topics were:

1. Looking at Distribution Channels

2. Micro Insurance  

 

Research / Study

Impact of regulations on Micro Insurance in India

 

Areas of Interest:

Life Insurance

Marketing Principles and Practices

Brand Management

Sustainable Development

Social Marketing

 

Email:

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